It's all about you.
With timeline, we didnt want to set the bar too high or too low, but right in the middle. Then we asked ourselves, "What are life's essentials?". The air you breathe, the water you drink, your desires and pleasures, your health, your relationships, waste... etc. Here, we've assembled an accumulation, year by year, of your average life according to our most trusted resource for information, Google.
Read between the lines.
You shouldn't always believe what you read, but in this case, you might consider it. Each statistic and photograph in timeline are based off the most abundant resource for that fact. This means that many people already know this. Be in the know. timeline keeps you updated on where the bar is, so you can stay above it.
We created timeline the form of a book that you can easily digest. What is more universal than language? Design. In this case, we designed timeline in the style of facebook. Facebook is about you. So is this. Moreover, we've meshed the language of facebook and the universal language of emoji's so that timeline would be effortless.